We knew smartphone and digital tech was a gamechanger so we launched a test platform to see what was happening in search and to explore the ability of fingers, screens and contentto open new worlds.
Young people helped shape the proposition, contributing as team members but also as valued contributors and Influencers and we soaked up the learning.
We knew it would be on their smartphone, via entertaining and informative content relevant to individual Passions. They have far more Passions than business is aware of; and business has more connections to Passions than themselves realise.
We identified how both ends of the chain could connect – shared Passions.
Our conclusion: Business can have incredible social reach and impact – and benefit greatly by being socially-accessible to audiences following their Passions.
Let’s do this.
unsure of what they want & how to get started – lower confidence – unaware of skills – curious – want experiences & guidance to clarify search
highly motivated self-starter – creates own opportunities/business ideas – wants unique experiences, advice, contacts, guidance, mentoring etc.
has specific vocational requirement to fulfil – work experience – internships – exposure to the workplace – at school – college – university
most practical user – using online tools – wants ‘real-world’ opportunities to start a career
clear goal – looking to bolster resume – know demonstrating experience will be beneficial – pro-actively looking for activities
Driven by digital devices, data networks and emerging platforms, the world continues the 3rd industrial revolution at pace. Everyone should benefit from the possibilities and the superpowers of new technology – businesses and organisations of every kind and, of course, the generation driving the revolution.
The growth of social media and content means business can now connect opportunities in ever-growing and more diverse young audiences – significantly impacting society but also supporting innummerable communications ranging from Responsible Business, Diversity and Inclusion to Future Skills and Apprenticeships.
The audience is moving fast – Slenky’s helping business keep up.